Jan Klostermann

I am a postdoctoral researcher at University of Cologne, Chair in Marketing Science and Analytics, since March 2022. My research focuses on the intersection of brand management and social media marketing with an emphasis on topics such as word-of-mouth, influencer marketing, and brand positioning. I analyze unstructured textual and visual user-generated content from social networks and online review platforms using methods of natural language processing and computer vision. My work has been published in leading journals such as Journal of Marketing, Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing.