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Top Publications
Klostermann, J., Flaswinkel, A. M., Hydock, C., & Decker, R. (2025). The Effect of Company Size on Aggregate Word-of-Mouth Valence. Journal of Marketing, 89(5), 130-151.
Klostermann, J., Hinze, T. K., Völckner, F., Kupfer, A. K., & Schwerdtfeger, R. (2024). Avengers, assemble! A network-based contingency analysis of spillover effects in multi-brand alliances. Journal of the Academy of Marketing Science, 52(2), 449-469.
Klostermann, J., Plumeyer, A., Böger, D., and Decker, R. (2018). Extracting brand information from social networks: Integrating image, text, and social tagging data. International Journal of Research in Marketing, 35(4), 538-556.
Other Publication
Klostermann, J., Hydock, C., & Decker, R. (2022). The effect of corporate political advocacy on brand perception: an event study analysis. Journal of Product & Brand Management, 31(5), 780-797.
Klostermann, J., Meißner, M., Max, A., & Decker, R. (2023). Presentation of celebrities’ private life through visual social media. Journal of Business Research, 156, 113524.
Bilstein, N., Verlegh, P. W., Klostermann, J., & Akpinar, E. (2022). Better together: involving consumers in the ideation, creation and dissemination of transformative value. Journal of Service Management, 33(4/5), 520-530.
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